Case Study: Website Modernization for a Behavioral Health Services Nonprofit
How a Website Redesign Helped Nicasa Improve Engagement, Accessibility, and Visibility
When your organization exists to serve the community, your website should be a tool—not a barrier. That was the challenge Nicasa Behavioral Health Services faced when they partnered with our marketing team to modernize their outdated, difficult-to-navigate website.
As a behavioral health and social services organization serving Lake County and Northern Illinois, Nicasa needed a digital experience that matched the care, professionalism, and impact of their work.
The Challenges
Nicasa’s previous site struggled with:
- Dense, text-heavy pages
- Long scrolls and hard-to-find information
- Poor mobile experience and slow load times
- Limited visibility in search results
The Solution
Our team redesigned the site from the ground up. Keeping Nicasa’s logo and brand identity intact, we:
- Simplified the site structure for improved navigation
- Optimized for mobile responsiveness and faster load speeds
- Rewrote content into scannable, digestible sections
- Implemented technical SEO improvements
- Enhanced visual design with modern brand colors and accessibility best practices
We also introduced new features to improve engagement:
- A streamlined Program Finder to help users locate services quickly
- Contact and anonymous feedback forms to foster communication
- A Board of Directors portal for streamlined internal access
The Results
Post-launch, Nicasa saw measurable improvements:
- Higher user engagement: Visitors now stay longer and interact more meaningfully
- Mobile engagement: Increased usage confirmed the site now meets on-the-go needs
- Stronger SEO: Organic traffic rose steadily thanks to the optimized infrastructure
- Better user experience: Staff received fewer support requests, and visitors gave overwhelmingly positive feedback
“Our new website has completely transformed how people engage with Nicasa. It’s easier to navigate, more accessible, and truly reflects the quality and compassion of our services. We’ve received incredible feedback, and most importantly, it’s helping people find the support they need faster. The team understood our mission and delivered a site that supports it.”
Today, the redesigned website serves as a critical first touchpoint for those in need of help, a reliable tool for partners, and a more accurate reflection of Nicasa’s mission to transform lives through behavioral health and social services.
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About the Author: Ashley Grabenhofer
